Primary Findings

• People tend to care less about taste and flavor when they have meals alone.

• Eating in a restaurant is more of a social activity.

• cognitive and social factors have an effect on eating and dietary intake behaviors while the association between affect and eating and dietary intake behaviors remains mixed.

Secondary Findings

• Value-based care, preventative care are still a growing area of focus for well managed healthcare systems.

• The execution gap: the disconnect between what users aspire to accomplish when they first sign  up for your product, and the actions they are ready to take in order to achieve that goal.

• cognitive and social factors have an effect on eating and dietary intake behaviors while the association between affect and eating and dietary intake behaviors remains mixed.

• women in all the age groups were found to be unbalanced in terms of calories and nutritional value, which may affect neurotransmitter synthesis that regulates the sleep and wake cycle along with melatonin homeostasis

• carbohydrates increase a chemical called serotonin, which has a calming effect on the body. This is thought to be why people commonly have cravings for carbs when they are stressed. Protein-rich foods release a group of chemicals that assist in promoting feelings of alertness, and healthy fats makeup brain cell membranes and are critical for normal brain processes.

• Managing food and drinking also made food shopping and preparation more burdensome

Next Step

• Spend more time on primary and secondary research
• Iterate ideas

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