Summary

This research plan mainly focuses on the problem around food healthiness among young adults and existed/possible solutions that help fix the problem.

Objectives

> Observe and analyze young adults’ behavior in their dietary routine and lifestyle (define persona)
> Identify the pain points during the process of keeping a health diet or finding a personal best-matched diet
> Develop a user journey alone with the defined persona

Methodology

> Desk research
> Individual interviews
> Analytics
> Ethnographic research 

Timeframe

> Desk Research by  Oct 7
> Ethnographic research by Oct 11 
> Interviews by Oct 14

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